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NOAM Beer bottle
NOAM is a refined Bavarian lager with elegant, subtle hop aromas and a perfectly balanced flavor. Brewed in Bavaria according to the highest standards of the Reinheitsgebot (Reliability Law), NOAM brings traditional brewing art into the 21st century.
This beer uses only premium aroma hops: a unique combination of the classic Hallertauer Tradition and the rare Hallertauer Smaragd. This special selection, compiled under the guidance of hop specialist Florian Schüll, gives NOAM its characteristic finesse and depth.
NOAM was founded with the intention of innovating the beer market and creating a completely new image. Their goal is to take beer beyond what people normally expect.
Why? Because they want to build a community of creatives who challenge established norms and elevate the status quo. They aim to achieve this goal by offering products, experiences, and platforms where this group can thrive.
NOAM was founded in 2016 as a startup within the Technical University of Munich. Thanks to the Accelerator Program, NOAM was able to work on cutting-edge product quality at Weihenstephan's research facilities. With a focus on innovation and craftsmanship, the startup partnered with the traditional Munich brewery Paulaner. This combines a modern entrepreneurial spirit with years of brewing expertise.
NOAM is the result of both historical and high-tech brewing expertise, for which Munich is known worldwide.
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